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Title
Text copied to clipboard!AIDA Job Ad Marketing Manager
Description
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We are looking for a highly skilled and motivated AIDA Job Ad Marketing Manager to join our dynamic team. The ideal candidate will have a deep understanding of the AIDA (Attention, Interest, Desire, Action) marketing model and will be responsible for creating, managing, and optimizing job advertisement campaigns across various platforms. This role requires a strategic thinker who can analyze market trends, understand target audiences, and craft compelling job ads that attract top talent. The AIDA Job Ad Marketing Manager will work closely with the HR and recruiting teams to ensure that job ads are not only engaging but also aligned with the company's hiring goals and brand voice. The successful candidate will have a proven track record in digital marketing, excellent communication skills, and the ability to work in a fast-paced environment. Key responsibilities include developing marketing strategies, conducting market research, analyzing campaign performance, and making data-driven decisions to improve ad effectiveness. The role also involves staying up-to-date with the latest marketing trends and technologies to ensure that our job ads remain competitive and effective. If you are passionate about marketing and have a knack for creating compelling job ads that drive results, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and implement AIDA-based job ad marketing strategies.
- Conduct market research to identify target audiences.
- Create compelling job advertisements that attract top talent.
- Manage and optimize job ad campaigns across various platforms.
- Analyze campaign performance and make data-driven decisions.
- Collaborate with HR and recruiting teams to align job ads with hiring goals.
- Monitor and report on key performance indicators (KPIs).
- Stay up-to-date with the latest marketing trends and technologies.
- Ensure job ads are consistent with the company's brand voice.
- Develop and manage the job ad marketing budget.
- Test and optimize ad copy, images, and formats.
- Utilize SEO best practices to improve job ad visibility.
- Coordinate with graphic designers to create visually appealing ads.
- Track and analyze competitor job ad strategies.
- Provide regular updates and reports to senior management.
- Train and mentor junior marketing team members.
- Ensure compliance with advertising regulations and guidelines.
- Develop and maintain relationships with job ad platforms and vendors.
- Implement A/B testing to determine the most effective ad strategies.
- Identify opportunities for continuous improvement in job ad performance.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing and job ad management.
- Strong understanding of the AIDA marketing model.
- Excellent written and verbal communication skills.
- Proficiency in marketing analytics tools and software.
- Ability to analyze data and make data-driven decisions.
- Experience with SEO and SEM best practices.
- Strong project management and organizational skills.
- Ability to work in a fast-paced environment.
- Creative thinking and problem-solving abilities.
- Experience with social media advertising platforms.
- Knowledge of graphic design principles.
- Ability to collaborate effectively with cross-functional teams.
- Strong attention to detail and accuracy.
- Ability to manage multiple projects simultaneously.
- Experience with A/B testing and optimization techniques.
- Understanding of compliance and advertising regulations.
- Proficiency in Microsoft Office Suite and Google Workspace.
- Strong interpersonal and relationship-building skills.
- Ability to stay up-to-date with industry trends and best practices.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with the AIDA marketing model?
- How do you approach creating a compelling job advertisement?
- What tools and software do you use for marketing analytics?
- Can you provide an example of a successful job ad campaign you managed?
- How do you stay up-to-date with the latest marketing trends?
- Describe a time when you had to make a data-driven decision to improve a campaign.
- How do you ensure that job ads are aligned with the company's brand voice?
- What strategies do you use to optimize job ad performance?
- How do you handle tight deadlines and multiple projects?
- Can you discuss your experience with SEO and SEM in job advertising?
- How do you collaborate with HR and recruiting teams?
- What is your approach to budget management for job ad campaigns?
- Describe a time when you had to troubleshoot a poorly performing ad campaign.
- How do you measure the success of a job ad campaign?
- What experience do you have with social media advertising platforms?
- How do you ensure compliance with advertising regulations?
- Can you discuss your experience with A/B testing?
- How do you handle feedback and criticism on your ad campaigns?
- What steps do you take to continuously improve job ad performance?
- How do you manage relationships with job ad platforms and vendors?
